In rebranding Avant Garde Finance, a leader at the crossroads of DeFi and Traditional Finance, I proposed a visual identity that embodies speed, connectivity, and innovation. The new logo, featuring “A” and “G” formed by arrows, symbolizes the dynamic flow of money, strategic fund management, and the decentralized nature of finance. This design — rooted in Art Direction, Graphic Design, and Motion Design — captures Avant Garde’s mission to push boundaries and grow portfolios.