For this poke joint, I developed a unique brand identity rooted in the Hawaiian meaning of “poke,” which means to cut or slice. The name “Ur Poke” emphasizes the customizable nature of the menu, inviting customers to craft their ideal bowl. I sliced into the word “poke,” creating quarter circles that I cleverly repurposed to form the letters “u” and “r.” These shapes not only spell out the brand name but also mimic bowls, integrating images of the poke bowls into the brand identity, aligned with the client’s zero-waste values.
Additionally, I designed a bespoke font for the brand, further enhancing its distinctiveness and cohesion. This project involved graphic and logo design, art direction, and the creation of a custom typeface, all contributing to a fresh and memorable brand identity.