Based in Geneva. Working globally.

Art Director & Creative Consultant shaping visual identities and guiding brands through strategy and design.

I help brands define their creative direction and visual language from concept to execution through design, motion, and storytelling.

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I’ve crafted design work for leading luxury maisons and global brands.

Approach

Every brand has its own language — my role is to define how it looks, feels, and moves. My process blends strategic thinking and visual precision to ensure work that’s both timeless and effective.

Precision

I make ideas easy to understand and visually clear.

Consistency

I build visual systems that stay coherent across every touchpoint.

Emotion

Designing with feeling, so brands not just look good but also resonate with people.

Services

I help brands connect strategy and design through a multidisciplinary approach. Each service is crafted to bring clarity, emotion, and cohesion to how brands express themselves.

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Creative Consultancy

Guiding brand vision and creative direction to ensure clarity before execution.

Art Direction

Defining the look, mood, and emotional coherence across campaigns and branded content.

Brand Guidelines

Defining the rules that keep a brand consistent from typography and color systems to motion, tone, and digital behavior.

Graphic Design

Designing clear, timeless systems across branding, editorial, and digital touchpoints.

Motion Design

Bringing brand emotion to life through movement and narrative-driven motion content.

Generative AI

Extending visual possibilities, accelerating concept exploration, and enhancing storytelling.

Selected Work

Le Grand Tour by Van Cleef & Arpels

“I had the pleasure of working with André on multiple luxury projects at Digital Luxury Group. André brings an exceptional eye for graphic design and composition. His passion for typography and refined aesthetic sense elevate every project he touches. He also has a deep understanding of the watchmaking world that's rare to find. What I appreciate most about André is how he structures his creative thinking, he articulates his artistic choices with clarity, and delivers work that's modern, impactful, and always true to the brand's essence. His motion design work is equally impressive, always striking the perfect balance between sophistication and dynamism. André is not only talented but also highly responsive and efficient. His thoughtful, composed approach makes him an invaluable creative partner for any brand looking for someone who truly understands their universe.”

Aude Degrassat

Executive Creative Director & Partner

DLG (Digital Luxury Group)

Like what you saw? Let's work together.

I help brands create, modernize and clarify their visual language — from new or refreshed guidelines to motion systems that move with intent.

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